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Frequently Asked Questions

HOW CAN I PAY?

Once you've processed your booking we will send you an invoice. This must be paid before we can book your airtime.

DOES THE COST INCLUDE VAT?

No, this will be added on to your invoice.

IS THE AIRTIME REFUNDABLE?

Once you have submitted your booking and we have received the confirmation email, there will be a 7-day 'cooling off period' - we accept refund requests during this time. However, once that has passed, we are required to move quickly in securing your airtime. At this stage, your spots are non-refundable. Before any airtime is booked by our team, we will perform a health check on your plan to ensure that the channels and day-parts you have selected are appropriate for reaching your specified target audience. In the event that we believe there is a discrepancy, we will notify you by email with advice on how to use your budget more effectively. We also recommend taking a close look at your plan summary prior to submitting your payment.

Express booking are non-refundable.

WHAT TIME OF DAY WILL MY SPOTS AIR?

Due to pricing differences and budget constraints, we can only guarantee that your spots will air during the daytime hours (09:00-17:30). The good news is research shows that daytime viewing is an effective generator of direct response - so that's a lot of clicks to your website.

WHAT GUARANTEES CAN YOU OFFER ME?

Once your booking has been submitted and you have paid your invoice we guarantee to secure the airtime you have requested. We will deliver your campaign to full value, referring to your scheduling report and value positions to ensure this.

CAN I SELECT SPECIFIC PROGRAMMES?

Unfortunately not. Pick'N'Mix is a self-booking platform designed for advertisers with small budgets to test TV. Selecting specific programming requires a higher spend and dedicated support from a planner and buyer. Consequently, though we do look to optimise your activity if at all possible, we are at the mercy of the channel's availability and discretion.

WHAT IF I DON'T HAVE AN AD?

Don’t worry – you’re not alone! In the event you don’t have an ad ready, we will refer you to our creative branch. We will also direct you to our official ad delivery partner, who will ensure that your ad meets the specification for broadcast. You can still plan your campaign if you don’t have an ad, but a booking can only be submitted once you have uploaded a creative ready for TV.

CAN I LOG STRAIGHT IN TO ADALYSER ONCE I'VE SUBMITTED MY BOOKING?

Once your booking has been submitted, we need to wait for your payment to come through. We then set up your account with Adalyser, and will duly send you the log-in details.

HOW SOON CAN I BE ON TV?

If you select the 'Express' option then we can launch you on TV within four working days. This service costs an additional £250 and is non-refundable. You must also have a cleared TV advert ready to air in order to qualify for express bookings.

If you decide not to use our express service, your brand could be on air within a minimum of 14 days from the booking submission date.

WHAT'S THE MINIMUM AND MAXIMUM BUDGETS I CAN PLAN TO?

Pick’n’Mix TV is a platform developed to support the ambitions of small business owners, entrepreneurs and brands who want to test the waters. Therefore, we accept bookings from £1,000 and up to £10,000. If your budget exceeds this, our partners at Guerillascope would be happy to discuss your objectives via phone or email.

WHAT IS A TAPE DELIVERY?

A tape delivery is the process of sending your TV advert to the channels you have selected. Each TV channel has a 'traffic' department responsible for building TV ads into the programming schedule. If they do not have your ad, they cannot air it. Please be aware that 'tapes' must adhere to certain technical specifications.

I CAN'T LOG IN TO MY NEW ACCOUNT?

Due to security reasons, every new Pick'N'Mix user needs be authorised before they can book a campaign. Once you have signed up, your account details get sent to our team, who will then make sure that you are in fact human. We always aim to authorise new accounts as quickly as possible, but there may be slight delays at weekends and evenings. Once you receive a confirmation email from us, you're free to go!

WHY IS TV ADVERTISING NOW SO AFFORDABLE?

The proliferation of channel choice driven by the digital switchover has had a significant impact on the costs of advertising on TV. Firstly, it has resulted in an increase in advertising inventory now available; a by-product of which is the lowering of TV advertising costs by 30% compared to a decade ago. 

Secondly, with smaller, niche TV channels now available as marketing platforms, there have been significant advancements in the ability to accurately target specific audience demographics. This reduces wastage and heightens the relevancy of ads being served to viewers.

WHAT'S A TYPICAL BUDGET FOR BUSINESSES ADVERTISING ON TV?

Contrary to popular belief, in 2015 61% of the total number of TV advertisers spent less than £250,000 across the year. In fact, 25% of businesses active on the small screen spent under £50,000, with a mere 15% spending over £1 million. So don’t be fooled; TV advertising can work extremely well for businesses on tight budgets, with every £1 spent delivering on average £1.79 in return profit.

WHAT ABOUT THE COSTS OF PRODUCING MY ADVERT?

Our creative branch caters for production budgets of £5,000 and upwards. Please call 0207 352 0555 to discuss the options available to you.

HOW HAS DIGITAL TECHNOLOGY AFFECTED THE TV MARKET?

The digital switchover has driven a swell in television content now available to TV viewers, bolstering an advertiser’s capacity to run targeted TV campaigns relevant to the interests of fragmented audiences. And, with multi-screening now a large part of our lives, TV advertising is now more responsive, with the small screen seen as the new point-of-sale medium.

Yet, despite these technological innovations, research indicates that live television viewing remains a staple of the nation’s daily viewing habits. In fact, studies have shown that, in 2015, only 13% of television viewing was done so via non-live, time-shifted or on demand platforms. This suggests that, far from replacing linear TV, the rise of on-demand and Smart TV technologies are seen as a supplement to the live schedule.

HOW IS THE EFFECTIVENESS OF A TV ADVERTISING CAMPAIGN MEASURED?

For an added fee of £250, you can measure response uplifts on a cross-platform basis. This cutting-edge tool allows you to match specific TV spots with web traffic to accurately identify which areas of the campaign are performing most efficiently. By inserting a simple pixel code onto your website, we can:

  1. Identify the Cost Per Lead and Cost Per Acquisition, as well as other response metrics such as Impacts Per Acquisition that demonstrate the efficiency of your TV campaign.
  2. Measure lead generation and response by channel, programme, day-part, the hour of the day and postcode, allowing clients to see what aspects of their campaign have been working.
  3. Provide reports are available by the week, month or in real-time.
  4. Provide clients with their own online log-in access for complete transparency.

CAN I TARGET REGIONS OF THE UK?

Currently, we are only able to target audience demographics via the TV channels featured on this website.

HOW MUCH COMMERCIAL TV DO PEOPLE IN THE UK WATCH?

In 2015, the average adult TV viewer watched 2 hours, 36 minutes of commercial TV a day. 66.2% of all TV viewed was on commercial TV channels, with 98% of the population reached per month. 45 TV ads were seen per adult each day – 6 more than in 2005.

WHAT TV ADVERTISING FORMATS ARE AVAILABLE?

A TV advertising campaign can be launched in a variety of formats. For traditional TV spots, the difference is mainly found in the length; with 10, 20, 30, 40, 60-second lengths available to you on this site.

A 30-second TV ad is typically aired to introduce a key selling point or new promotion. A 10-second creative is an effective tool in reaffirming brand presence and driving response, whilst a longer 90-second television advertisement is customarily seen as a marquee launch, designed to build brand awareness and stir viewer engagement. Many businesses will use a combination of lengths during the course of a television campaign to serve different stages of the marketing process.

WHO REGULATES TV ADVERTS?

Clearcast is the industry body responsible for regulating the content of television advertisements. Businesses and agencies must adhere to a set of strict guidelines – licensed by Ofcom and enforced by the ASA – when developing a TV advertising campaign. Failure to comply may result in your TV ad being banned from television. In order receive authorisation, your TV ad will have to pass through six stages of approval:

  1. Submission of script.
  2. A dialogue with your Clearcast consultant where you receive feedback on your proposal.
  3. Pre-production approval. If your TV advert is suitable, you are notified by email.
  4. Upload of finished advert onto Clearcast’s online system Adway, where the creative is checked and approved.
  5. Clearcast Morning Viewing – your consultant sends the advert to the viewing reel where it is revised.
  6. Post-production approval – provided your advert meets all relevant checks, it is approved and sent to you and the broadcaster.

We can manage the submission of your TV ad for an additional one-off fee of £150

HOW IS THE TV VIEWING AUDIENCE CALCULATED?

BARB (Broadcasters Audience Research Board) is a research panel of approximately 11,500 television viewers who are representative of all TV households in the UK. Each home denotes, on average, about 4,000 of the UK population. They help provide statistics around what and when people watch, their age, gender and demographic.

Guerillascope uses cutting-edge TV advertising software to obtain and analyse TV viewing data from any day, month or year, therefore allowing us to measure the TV ratings for a specific show or television channel. A TV viewing audience is measured in Impacts (number of viewers) or TVRs (the percentage of the buying audience tuning in).

WHAT QUALIFIES AS TV VIEWING?

BARB measures TV viewing both in and outside of residential households; meaning engagement on portable devices such as smartphones is incorporated as TV viewing. A viewer must observe a TV advertisement for at least 10-seconds in order for it to registered and recorded on the BARB system. Due to this, if a viewer fast-forwards through your TV advertisement, you’re not charged a penny.

DO TV ADVERTISING COSTS REMAIN CONSISTENT THROUGHOUT THE YEAR?

Daytime prices remain fairly consistent throughout the year, though peak time costs do fluctuate in relation to the supply and demand of airtime by a variance of 20/30%. This is usually influenced by factors such as seasonality, market movement and major sporting events. Overall, TV pricing remains great value for money in relation to other forms of media throughout the year.